Calysto Communications, a global public relations and social media marketing firm, will provide PR services to Allot Communications, a company that provides network intelligence solutions to broadband service providers and high end enterprises.
Calysto Communications, which focuses on the broadcasting, telecommunications and wireless industries, has been chosen to represent Allot (News - Alert) because of the agency’s global capabilities and expertise in more than 80 countries.
Jonathon Gordon, director of marketing for Allot, expressed confidence in Calysto’s abilities to raise Allot’s profile and develop media relations both in the U.S. and abroad. Allot was especially impressed by Calysto’s global presence and expertise in high-tech communications and hopes to benefit from their ability to leverage personal relationships with local media, he said.
“We are confident that they can assist our organization to communicate effectively in multiple regions,” Gordon added in a statement.
Allot’s solutions enable clients to increase network efficiency, cut costs, create new revenue streams and improve user/subscriber quality of experience.
Calysto Communications understands the industry, and looks forward to a successful, long-term relationship with Allot, noted Laura Borgstede, chief executive officer of Calysto. Also, as consumers of broadband, team members are well aware of the value that Allot’s broadband capabilities bring to the industry.
Borgstede continued: “We believe that their outstanding services, coupled with our in-depth industry experience, will result in increased understanding and discussion of Allot’s products and solutions.”
Founded in 1999, Calysto Communications is focused on the specialized needs of the technology industry in the broadcasting, telecommunications, and wireless sectors. The company was in news earlier this year when it launched a new social media marketing practice for companies in the broadcasting, telecommunications and wireless industries.
The firm believes they can use social media to bring customers to clients and help build their brand and sales.
Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha’s article, please visit her columnist page.
Edited by Amy Tierney