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U.K. Based Consumer Electronics Company PURE Picks Atmel's maXTouch for Its Sensia Internet Radio

TMCnews Featured Article


June 08, 2010

U.K. Based Consumer Electronics Company PURE Picks Atmel's maXTouch for Its Sensia Internet Radio

By Nathesh, TMCnet Contributor


Atmel Corporation, a dealer in microcontroller and touch solutions, has claimed that U.K. based consumer electronics company PURE will be using the Atmel (News - Alert) maXTouch for its Sensia internet radio.

Atmel has stated that the maXTouch is a touchscreen controller loaded with advanced features that can change the game in touchscreen technology. These controller solutions are capable of supporting an unlimited number of unique simultaneous touches with a video-quality screen refresh rate of 250 Hz and the company's new maXTouch technology platform supports the development of touchscreens surpassing 10 inches with full zoom, rotate, handwriting and shape recognition functionality.
Atmel added that they have integrated their patented charge transfer technology into the touchscreen technology that will help improve the traditional mutual and self-capacitance solutions that are now effectively tripling the industry's highest performance touchscreen solutions.
PURE's Sensia is an Internet-connected digital audio system using Flow technology and a large color touchscreen. maXTouch is purported to offer users a unique way to enjoy Internet radio content and podcasts, digital and FM radio stations, media streaming and a host of other services.
Martin Harrison, director of Hardware Development at PURE has commented that Atmel's touch technology and complementary product portfolio has helped PURE drive the digital radio revolution. By providing them with innovative solutions in a timely, precise and supportive manner, Atmel has enabled its engineers to deliver a technologically advanced product experience for their customers.
Atmel's maXTouch, QTouch and Dataflash technology solutions have enabled PURE to bring innovative new Internet radios to market faster-and have helped their engineering teams deliver new and unique products that differentiate them from competition.
Peter Jones, managing director and general manager for microcontroller and touch solutions at Atmel Corporation added that PURE's Sensia is a good example of how innovative and exciting end-user products, based on Atmel's maXTouch and QTouch capacitive touch solutions, are driving the way users interface with technology. By using Atmel products with PURE's world class technology and development capability, they have helped PURE boost their whole product family into an industry-leading position. They also expect more innovative and differentiated products based on Atmel's maXTouch technology to hit the market soon.
In related news, Atmel supported Xirgo Technologies' next-gen M2M platforms and launched microcontroller solutions to 'Make it Easy'.

Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Alice Straight







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