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SIP Trunking Chosen for Non-Cost Reasons

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January 10, 2011

SIP Trunking Chosen for Non-Cost Reasons

By David Sims, TMCnet Contributing Editor

Recently TMC’s Patrick Barnard had the chance to interview Broadvox’s Vice President of Marketing and Sales, David Byrd (News - Alert), at ITEXPO West 2010 in Los Angeles, who noted that the growth of the company “is still coming from the retail space.” What’s really taking them into the future is their retail SIP trunking, he said. Wholesale is doing well, but their retail SIP trunking products are still the bread and butter.

Today, he said, businesses are still making the decision to transition to SIP for cost reasons, capex, infrastructure, what have you. Now they also see the advantages of SIP trunking for other reasons, and have to pick the right product based on other considerations than simply cost. But the number one reason is still cost, “it’s about saving money.”

We are beginning to see more of when people want SIP to support collaborative and unified communications, as well, so there are considerations other than simply cost in play.

Interoperability is a big consideration when buying SIP, Barnard noted, and Byrd agreed. “Broadvox (News - Alert) has a fair number of platforms, we have an interop team on a full-time basis, and have certified over 40 platforms with our product as well.”

And as far as life cycles are concerned, Byrd said, interoperability isn’t as big a concern as things like who your base PBX (News - Alert) platforms are, and more for enterprises than SMBs. Interoperability generally isn’t something Broadvox gets involved in.

SIP adoption is also being driven in the enterprise space by more sophisticated buyers, and Byrd sees next-generation apps as being key to selling to this market, showing buyers how they can do more things with IP.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Jaclyn Allard

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