AT&T (News - Alert), a wireless service provider for a majority of iPhone users in the United States, reportedly agreed to become the carrier partner of GetJar in an attempt to allow its customers to make use of GetJar’s app store that offers a catalog of 75,000 mobile apps covering just about every other major device except Apple’s (News - Alert).
Following the deal, AT&T customers can benefit from access to thousands of applications ranging from games, social networking, sports, entertainment and productivity applications.
“The demand for apps continues to soar and many operators and other third parties are eager to introduce or add to an existing app store, without needing to manage the sourcing and moderating of thousands of individual apps,” said Ilja Laurs, founder and CEO of GetJar, in a press release. “Apps are a global phenomenon with demand coming from consumers on all different phones and platforms. We’re very excited to extend our application library to AT&T customers.”
The AT&T agreement is the third for GetJar in North America, where it has had a long-running relationship with Sprint (News - Alert) and Canada’s Rogers Wireless.
According to analysts, the deal with AT&T makes the United States second biggest market for the JetJar. India is the first.
Android (News - Alert) apps downloaded in the GetJar store have doubled over the last year. While Android has the most traffic from North America and the U.K., Nokia is leading the pack elsewhere in the world.
The company’s key point of difference is its open market approach, which allows it to deliver applications for both feature phones and smartphones across all major platforms such as Android, BlackBerry (News - Alert), Windows Mobile, iPhone and Symbian among others.
The company provides more than 70,000 mobile applications to consumers in more than 200 countries.Narayan Bhat is a contributing editor for TMCnet. To read more of Narayan’s articles, please visit his columnist page.
Edited by Jaclyn Allard