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IPhone Announces Free App for iPad

November 18, 2010 Announces Free App for iPad

By Deepika Mala
TMCnet Contributor, a wine retailer, introduced its free app for the iPad. A visually stunning, innovative "Label Flow" interface where users swipe through thousands of wine labels in a comprehensive dashboard view is featured by the newly released application.

Clicking on a label brings up a magazine-like page that includes critical acclaim and pedigree specifics, winery background, region, varietal and even an interactive geo-location "tour." The users through smart filters are allowed to quickly find the perfect wine, then save or purchase and ship orders directly from the app.

"Our new iPad app is a sensory-rich, immersive shopping experience for wine novices and experts alike," said Rich Bergsund, president and CEO of, in a press release. "We are thrilled to bring the things is known for wide selection, low prices, convenient delivery, great information, to a mobile environment in time for the holiday shopping season."

The newly introduced's iPad app includes:

A Personal Wine Cave: Save bottles to "My Cave" for future reference, review and sharing. Make notes, share with friends on Facebook (News - Alert), or add products to your cart for purchase. All items in the Cave sync to your account online.

Geo Wineries: Learn about where a wine comes from, or explore a wine region using vivid touch screen maps from Google (News - Alert) overlaid with winery information from

Shop and Ship:, known for reliable shipping and unparalleled customer service, has made its award-winning e-tail experience mobile. Hundreds of gifts sorted by type, occasion and price are featured by a special "Gifts" section. One can add any item to their cart and check out directly from the iPad app.

Access to Deals, Steward-Ship, Promotions and News: Nearly daily deals and promotions to its customers are offered by Shipping discounts, product promotions and its famous list of 90-point wines under $20 list are featured in the app's "Deals" section. The customers can also sign up for the popular Steward-Ship program and get unlimited one-year shipping for $49.

"We set out to create the richest, most comprehensive wine shopping experience imaginable for iPad users, building on what already does well on the web," said Marshall Monroe, chief creative officer of Marshall Monroe MAGIC,'s iPad app developer-partner, in a press release. "Through our patent-pending Permu Station mobile shopping technology, we've taken advantage of the iPad's multi-touch interface and dazzling display to deliver on this promise. And of course, users can expect even more features in the coming months."

In related news, launched a flash-sale shopping site for premium wines called WineShopper.

Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Jaclyn Allard

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