After years of hoping, and months of rumors, Verizon Wireless (News - Alert) has finally made the announcement everyone has been waiting for: it will finally carry the iPhone, previously only offered through AT&T (News - Alert) since its launch three years ago in 2007.
Today at the Lincoln Center in New York at 11am ET, Verizon held a highly-anticipated event lasting only 30 minutes. The last minute event was suddenly announced at the end of last week, with no regard as to what the news would be. But with an increase in the rumors of the iPhone (News - Alert) in the past couple of weeks, industry leaders and consumers alike had a pretty good idea what the event would be regarding.
The rumors have finally been validated.
The event was not only given on short notice, but required an exclusive invite in order to be present. Luckily, CNET had a great live blog where Maggie Reardon, among others, kept viewers updated on the event to the minute.
At promptly 11AM, Lowell McAdam (News - Alert), Communications President for Verizon Wireless took the stage to make the announcement everyone has been waiting for.
“If the press writes something long enough and hard enough it comes true,” McAdam began.
“Collaboration is the key to Verizon's innovation, he continued, adding that Verizon doesn’t just settle for procuring products but for forming partnerships.
At 11:06, McAdams officially announced the latest partner as indeed being Apple (News - Alert).
McAdams explained that the partnership is one that has been in the works since 2008 when the two media giants talked about bringing an iPhone to the CDMA network. Over the past two years, Verizon and Apple have been working together to design and test to make sure the phone would be up to the standards of Verizon.
According to Reardon’s reporting, early next month the iPhone 4 will become part of the Verizon portfolio of products. McAdam says he is more excited about the partnership than the device itself.
Apple COO, Tim Cook joined McAdam on stage at 11:08. After the two shook hands, Cook stated that the iPhone has been a huge success since 2007 when it was launched, and he is incredibly happy and very excited to bring the iPhone to Verizon's 93 million current customers as well as new customers.
Next on stage, Dan Mead, Verizon Wireless CEO, said that the company will be training employees this week and has already been scaling back room systems to handle the demand for the new device. Merchandising is all ready to go in Verizon and Apple stores.
According to Reardon, the iPhone 4 has all the same features that the AT&T version has and will connect to the CDMA network.
Existing Verizon Wireless customers will be able to pre-order an iPhone 4 from Verizon’s reserved quantity before they become available to the general public on Feb 3. The following week, the phone will launch to everyone on Verizon online and at stores.
Febuary 3, will be an equally important day for TMC as it is for Verizon Wireless and Apple, as we will be at ITEXPO East 2011 from Feb. 2-4 in Miami.
The iPhone will be priced at $199 for 16GB and $299 32GB.
Stay tuned to TMCnet, for all your latest in communications news, as the Verizon story progresses.
ITEXPO East 2011 will be held Feb. 2-4 in Miami, ITEXPO is the world’s premier IP communications event. Don’t wait. Register now.