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IPhone -Pose App is the Next Step in Photo-Sharing and Fashion

January 12, 2011

Pose App is the Next Step in Photo-Sharing and Fashion

By Janice McDuffee
TMC Copy Editor

Shopping alone no longer means having to make those tough decisions between vintage couture that is perfect except for its tendency to feed credit card debt, or the similar, albeit cheaper version you found at the mall. 

The new photo-sharing app for iPhone (News - Alert), Pose allows shoppers to snap photos of the dresses, add notes about what stores they are from and how much they cost, then share with a group of friends or others in the virtual community—referred to as “posers.” The app has a feedback tool that users can include with each image for the posers to comment.


The app is set to launch today, and has already raised $1.6 million from True Ventures, GRP and Founder Collective, also with angle investors Dave Morin and Shawn Fanning. Jon Callaghan of True Ventures and Mark Suster ofGRP will be joining the board as part of the deal.

While the application is free, CEO Dustin Rosen isn’t sharing how the company plans to generate revenue just yet, but TechCrunch notes he has suggested there are some opportunities that lie within the shopping community.

The app is currently geared toward women and fashion, but the company may expand on this notion as users can compare products beyond clothing.

Pose takes the next step in current apps also centered on online comparison shopping, such as’s Hotline , which is also free, allowing users to report shopping experiences and complaints like long lines, incorrect prices or messy stores directly to the businesses management with photos from the iPhone.

Janice McDuffee has worked in marketing, editing and freelance writing for companies including SheKnows and HBM Inc. after receiving her master's and bachelor's degrees in journalism from the University of Illinois Urbana-Champaign. To read more of her articles, please visit her columnist page.

Edited by Janice McDuffee

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