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Quepasa Intros In-App Purchasing on the iPhone

April 02, 2012

Quepasa Intros In-App Purchasing on the iPhone

By Jyothi Shanbhag
TMCnet Contributor

Quepasa has now made it easy for iPhone (News - Alert) users by introducing in-app purchasing in myYearbook's flagship iPhone application.

Quepasa has been making meeting new people fun through social games and apps, monetized through both advertising and virtual currency. The company has even introduced myYearbook and Quepasa Games, a cross-platform social game development studio.

Now with the in-app purchasing option, myYearbook members can easily use their iTunes billing profiles to purchase many products on the iPhone.

Geoff Cook, chief operating officer of Quepasa Corporation said that the myYearbook for Android is now the top-grossing social application on Google (News - Alert) Play (formerly Android Market), according to Google's rankings, since the launch of in-app purchasing one month ago on that platform.

“Today, we bring a similar freemium monetization engine to our iPhone app,” said Cook.

Their iPhone audience represents 20 percent of their daily active users and potentially the most monetizable and iPhone has less friction to payment than even web payments, as nearly every iPhone app user is just two taps away from payment -- even free iPhone app downloads require an active iTunes billing profile.

Purchasers even have an option of using a feature called, Match, a popular feature aimed at meeting new people, substantially increasing the number of potential matches. They can even “pin” one of their feed posts to the top of the Feed for everyone to see, generating great discussions and more comments and likes than ever before.

“We are excited at the opportunity for mobile monetization,” continues Cook. “We expect the share of revenue from mobile products will increase as smartphone penetration increases among our users, as payment friction is reduced on Android (News - Alert), and as we launch a mobile incented offers product in Q2.”

Quepasa is headquartered in New Hope, Pennsylvania and has strong reach throughout the world, with a concentration across North and South America.

Edited by Jennifer Russell

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