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The Weather Channel's iPhone App Sees Major Overhaul

May 18, 2012

The Weather Channel's iPhone App Sees Major Overhaul

By Shawn Hebert
TMCnet Contributing Writer

Users of The Weather Channel app for iOS can now download the latest update, which brings a massive UI change and all sorts of other improvements to the popular weather program.

Gone are the text heavy, bright blue screens, replaced with a brand new sleek, stylish home screen that uses various wallpapers to reflect the current conditions outside. When there’s a storm in the area, for example, the background will change to rain and lightning.

To obtain the current forecast, there’s no need to search or type in your location; simply swipe to the next screen and it will automatically load.

The Weather Channel's mobile development team has also introduced a slew of exciting new social features. Using a photo button on the home screen, users can take snapshots of the weather and share those pictures directly with iWitness, Twitter, Facebook (News - Alert) or e-mail.

Easier access is given to more detailed information such as 36 hour and 10-day forecasts. Radar and satellite maps have also been refined allowing for smoother panning and zooming.

Changes to the app were based on consumer feedback to engage users through a deeper weather experience, according to Cameron Clayton, Executive Vice President of Digital Product at TWC.

“Our new app is more relevant,” said Clayton. “Whether it is showing a beautiful image that displays your local weather or allowing you to save your own personalized home screen image, it's more about the weather and content that matters.”

The new app is available to those who use the free, ad-supported version in the iTunes App store. Unfortunately, this means those that have paid $3.99 for The Weather Channel Max app are left with an old, outdated version. 

Currently there is no word on when paying users – or those that are on Android (News - Alert) – can expect to receive the latest release.

Edited by Braden Becker

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