olloclip, a company launched through Kickstarter.com last year, has unveiled the new white 3-in-1 photo lens solution for iPhone (News - Alert) 4 and iPhone 4S users.
The olloclip gives you three lenses in one—in a quick-connect solution that enhances your iPhone photography. Plus it works with all apps. Users can easily attach or remove the lens in seconds and it also includes a fisheye, wide-angle and macro lens.
It offers wide-angle and macro shots in one small, convenient package and its Fisheye Lens can captures approximately a 180° field-of-view.
The olloclip connects to the iPhone within seconds and automatically aligns itself over the camera. The iPhone's camera auto focuses normally through the olloclip and selecting a lens is as simple as flipping it over.
According to the company, the Macro Lens applies roughly a 10X multiplier and is cleverly concealed within the olloclip by unscrewing the Wide-Angle lens. If the user is employing the native Apple (News - Alert) Camera App, they get the option of shooting in Photo or Video modes. The olloclip can be used in either mode. The Apple Camera App crops the image when in video mode.
Officials added in a release that the olloclip serves as an add-on accessory that works with all iPhone apps, both in video and photo modes. The olloclip is available at all U.S. Apple (News - Alert) stores and Best-Buy locations and also on online stores.
The white quick-connect iPhone lens is now available exclusively in Apple Stores worldwide and olloclip.com and retails for $69.99 USD.
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.
Edited by Brooke Neuman