Smartphones and a plethora of devices have stormed the communication arena and social media has pushed itself to the foreground – but what does all this mean for the end user? Well, in a nutshell, users are just being pampered no end with developers trying to do something different all the time that will make it easier for the end user.

When iOS6 arrived with some new features that promised users a better experience, the developer community was quick to seize another opportunity to monetize and TapSense, a mobile app marketer, tapped out its TapSense Ads that allows developers to better monetize their inventory, noted company officials.

This is in stark contrast to the times when ad units used to take users to Apple's (News - Alert) App store to download the app for TapSense ad units lets users complete the download without leaving the developer's app. The new ad format is being regarded as a huge step forward for the industry.

When a user sees a TapSense ad and chooses to download an app, they just need to call up a page that recreates an App Store and click on the install button to begin an automatic download. The user can then go back to what he or she was doing with no hassle at all.

Claiming to the first to take advantage of new capabilities in iOS 6, TapSense offers the potential for better conversions for advertisers, who want to get better distribution and downloads for their apps. In addition, it allows developers to retain their users, who can share the app with others directly through social media.

“We're dedicated to giving our customers a real competitive edge and we're confident that the hard work we've put into developing and launching the TapSense Ads product will offer big benefits for both the consumer and wider mobile ecosystem," said Ash Kumar, CEO and co-founder at TapSense.

TapSense focuses on placing ads in top 40 apps and optimizes campaigns in real time to target loyal users, who will return to an app after downloading it. The company has other products in its portfolio that optimize mobile advertising inventory.

Daniel Terry, CEO of Pocket Gems noted that the team at TapSense is dedicated to delivering high quality products that don't solely focus on advertisers or publishers but benefits users also.