Snapfish, a division of HP, one of the world's largest IT companies, is an online photo service with more than 100 million members and one billion unique photos stored online.

It introduced a new feature on the Snapfish iPhone (News - Alert) app- "Prints on the Go" - that allows users to take photos and order prints directly from their iPhones.

"With the new Snapfish print-to-retail feature, we're making it easy and convenient to unlock and share those memories by giving our customers a convenient way to pickup prints in store," said Helen Vaid,

general manager for Snapfish by HP.

All they need to do is log in to their Snapfish account or create a new one, place their print order and pick them up from certain specified retail locations.

Using location-based technology, the app automatically detects the nearest participating retail locations and users can pick up their prints on the same day.

Another advantage of the upgraded Snapfish iPhone app is that apart from enabling storing the photos online and saving valuable phone storage space, the app also helps to organize these photos within the account.

These photos can be easily converted into personalized wallpaper or can be uploaded as gifts on Snapfish. Further, the latest android and iPhone apps allow users to share their favorite photos anytime, anywhere. The recipient, however, needs to create a Snapfish account before viewing.

Snapfish offers a service called Group rooms for sharing amongst many members. Snapfish members can personalize their products in several ways such as adding their photos and, in some cases, adding captions or designed templates.

The Snapfish app is supported by iOS6 and can be upgraded or downloaded free of charge at the Apple (News - Alert) App Store.

Snapfish celebrated 12 Snappy years with its member community. To join the celebration and inspire creativity, Snapfish has launched spring-themed tools for the Snapfish Photo Suite, a Web tool that makes it easy to add whimsical graphics and text to photos.Additionally, as springtime kicks into full gear, Snapfish members can host their own celebrations and delight guests with fun, free Snappy Party Printables.