Taking advantage of credit card rewards can be a dizzying experience. Do you take the cash back, the airline points or the hotel stay? Thanks to Wallaby Financial, a company best known for its cloud-based wallet, the process will be getting a lot easier for iPhone (News - Alert) users.

With Wallaby’s new, free iPhone application, users with multiple credit cards offering rewards will be able to easily identify which reward is most beneficial to them. The app analyzes data like limited-time offers, type of transaction, and other factors that play a role in the rewards point system, and then makes a real-time recommendation on which card to use, taking the user’s preferences into account.

CEO and founder of Wallaby Financial, Matthew Goldman (News - Alert), sees this as a way to simplify the lives of consumers, who are often confused; “Every day that goes by, consumers seem to be more confused about which credit card will get them the most points or rewards. Our new iPhone app makes it easy for consumers to eliminate the confusion, and use their credit cards in the most advantageous way.” 

According to Goldman, users of the app can save a potential 45 percent.

The Wallaby app also enables users to find local merchants who are running deals with their credit card companies and find merchants in various categories, like shops and restaurants. If you’ve ever found yourself in a dilemma over which card to use or suspect that your credit card choices aren’t providing you with the best rewards for which you may qualify, this new app comes as welcome news.

To make things even easier, Wallaby has a Wallaby Card, touted as the “one card to rule them all,” allowing its users to carry a single card to maximize rebates, discounts and rewards – without having to play the points game with a wallet full of credit cards.

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