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IPhone -Best Buy Mobile to Sell iPhone 3G

August 13, 2008

Best Buy Mobile to Sell iPhone 3G

By Eve Sullivan
TMCnet Editor
Best Buy Mobile stores will begin selling the iPhone (News - Alert) 3G nationwide next month. But will the discount chain offer a better buy than other stores?

The answer is no. Best Buy Mobile plans to sell Apple’s (News - Alert) revolutionary phone at the suggested retail price of $199 for the 8GB model and $299 for the 16GB model.
Best Buy Co., Inc. announced their plans today and will begin selling the iPhone, with the standard two-year contract with AT&T (News - Alert), Sept. 7.
“The iPhone has changed the way people think about their mobile phones, and we are delighted to help more customers get their hands on this revolutionary product,” said Brian J. Dunn, president and chief operating officer, Best Buy. “Our Best Buy Mobile employees have the training and expertise to deliver the best experience possible for our customers – from the initial purchase through the life of their iPhones.”
The new iPhone 3G combines the features of the iPhone with 3G networking that is twice as fast, built-in GPS for expanded location-based mobile services, and iPhone 2.0 software that includes support for Microsoft (News - Alert) Exchange ActiveSync and runs hundreds of third party applications available through the new App Store, a built-in application on every iPhone.
All Best Buy stores also offer Apple’s iPod music player and more than 600 Best Buy stores nationwide carry Apple’s line of Macintosh computers, including MacBook Air, the world’s thinnest notebook, and the award-winning iMac.
With the addition of the iPhone 3G, Best Buy Mobile offers one of the most complete array of wireless carriers and handsets available from one retailer. The store offers consumers wireless plans from as many as nine carriers and 95 devices. On Aug. 6, Best Buy completed a two-year conversion of Best Buy’s 970 U.S. stores to include Best Buy Mobile, giving customers an unprecedented choice of mobile phones, plans and accessories.
“Customers love Best Buy Mobile’s assortment and the experiences they get in working with our employees,” Dunn said. “As we roll the concept to all Best Buy stores in the U.S., we’re seeing a 10-fold year-over-year increase in smart phone purchases.”
Best Buy Mobile’s staff undergo at least 80 hours of intensive training, as well as continuing education, on mobile technology and trends, according to the company. Best Buy Mobile also offers a “Walk Out Working” program that provides multimedia and smart phone set up and personalization – such as e-mail and data transfer – ensuring the technology will be ready to use.
Best Buy Co. is a multinational retailer of technology and entertainment products and services with stores in the United States, Canada, Europe and China. The company’s brands and partnerships generate more than $40 billion in annual revenue. For more information about Best Buy Co., Inc., visit

Eve Sullivan is a contributing editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To read more of Eve's articles, please visit her columnist page.

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