With its continuous innovative approach to help people discover, share and consume media; i.TV today reportedly announced the launch of a movie and TV guide service for the iPhone (News - Alert) and iPod touch.

 

“i.TV makes it easy to discover television and movie programming options, share entertainment information with friends, and access media anywhere you can take an iPhone or iPod touch,” said Brad Pelo, i.TV’s founder and chief executive officer. 

“When Apple (News - Alert) announced that it would allow third parties to develop applications for the iPhone and iPod touch, we saw an opportunity to leverage the powerful capabilities of Apple’s devices to create a new kind of media discovery utility. In order to make such a tool viable, we forged a strategic partnership with TV Guide because we knew they could provide our users with the best and most comprehensive media guidance information. We are confident those who use i.TV will be pleased with the result.”

 

“We are excited to see end-user options for enjoying digital media continue to expand and believe that users should have a robust experience regardless of device or location,” said Corey Ferengul, executive vice president of marketing, Macrovision. “We believe that having Macrovision’s TV Guide solutions as part of i.TV’s offering will help enhance the end-user experience.”

 

Some of the salient features of iTV’s latest guide for movie and TV service for the iPhone and iPod touch comprises of the following:

 

The service offers up-to-date TV and movie listings for users along with customizable profile settings relevant to their current location. In addition, the service provides rich background information for most programs, including celebrity photos, biographies, show synopses, ratings, and reviews. Further, i.TV also gives users advanced sort options that make it easy to organize television listings according to categories such as channel, show, and genre. Users can use built-in filtering capabilities to exclude information from their listings, such as adult content.

 

The services include community-focused features to enable users to discover programming and socialize around entertainment. Customers can also use i.TV to recommend shows through an e-mail alert to friends. Users can also give shows star ratings, write their own reviews, and respond to reviews written by other members of the i.TV community.

 

Through this service i.TV can directly deliver entertainment to users. With the help of iPhone or iPod touch customers can access to a large selection of movie trailers and television previews that can be streamed directly to their device.