Riverturn (News - Alert) has followed up on the release of Easy Dials It, a dial application for the iPhone, with an app called VoiceCentral, now available in the Apple (News - Alert) App Store. 

The idea, according to company officials, is to make using Google Voice "as easy as using visual voicemail." The application offers access to voicemail stored on Google (News - Alert) Voice, along with the ability to place calls and send SMS messages.

According to company officials, it works with either GrandCentral or Google Voice, has a voicemail retrieval capability and lets you listen via earpiece or speaker. It also lets you pause, rewind, or fast forward to any point in a message as it plays, create a new contact from the message info and store your password for auto-login. You can also view your call history or SMS conversations, send SMS messages via your Google account get a default startup screen and use everything on your iTouch as well.

In March TMC 's Leader, Rich Tehrani (News - Alert), blogged about Google Voice, saying it took a full 20 months since the Grand Central acquisition "but perhaps the wait has been worth it."

The new killer feature, according to Tehrani, that the company implemented is "voicemail to text, or voicemail transcription. Why is a great feature? The answer lies in your ability to read voicemails while on the phone, in meetings, etc. In other words you no longer are forced to listen to messages."

Another benefit he pointed out is "the ability to search for old messages at a later date based on keyword."

VoiceCentral also supports four ways to place calls with your Google number displayed via caller ID - call back the person that left a message with a single click, place new calls using the built-in keypad dialer, browse your existing iPhone (News - Alert) contacts and select a number to dial or simply return missed or received calls directly from your call history, the way those of us too lazy to create new contacts do.

VoiceCentral costs $2.99, Easy Dials It costs $1.99 and Easy Dials It Lite is free.