IP Phone (News - Alert) Warehouse (IPPW) announced recently that it would begin offering the Yealink SIP-T40P VoIP phone. The new phone model features clear, high quality audio at an affordable price.
IPPW is a Milwaukee, Wisconsin-based online supplier of VoIP phone equipment. In addition to Yealink (News - Alert), its featured brands of products include Cisco, Plantronics, Jabra, and Polycom.
Yealink does not currently have a link to the SIP-T40P on its website, but IPPW is a useful source of information about the phone’s features. It supports up to three lines, three-way conferencing, and wall mounting. Its HD voice technology and echo cancellation are supposed to deliver audio so clear that IPPW claims it sounds like you are talking to someone in the same room when using this phone. It also supports hands free use with a speakerphone and is compatible with many SIP phone systems.
IPPW offers the phone for $139.00, making it comparable in price to other Yealink three-line phone models available on the site. It is at the low end of the T4 Series of phones in terms of capabilities and would be suited for the typical employee that uses a phone, but does not require a lot of features. Its 2.3” LED display shows basic call information. The high end in the T4 Series, for example, is the SIP-T48G, which has a color, seven-inch touchscreen display, support for 16 lines, and a local phonebook capable of storing 1,000 entries.
What is the most significant takeaway from this announcement? To most, it’s probably not earth-shattering news that a vendor added a new low-end phone model to a product line. It’s also old news that the VoIP services market itself is strong, expecting to nearly double between the end of 2013, when it was at $70.9 billion and 2020, when it is expected to reach $136.8 billion.
It appears that Yealink’s introduction of the SIP-T40P is in response to a relatively untapped SMB market. Software Advice, an online research hub for VoIP software buyers, found that only 36 percent of SMBs (defined as those with $50 million or less in revenue) is using VoIP. Twenty-four percent of this market still uses POTS and is ripe for conversion to VoIP. The remainder may be to a lesser degree.
There is likely some correlation between sales of VoIP service and device sales. Many SMBs are not going to need the features of the SIP-T41P and its support for six lines, much less the high end SIP-T48G mentioned earlier. By offering a low-end model, Yealink is opening up the market for its VoIP phones to SMBs. It’s probably not the most exciting market, but there is a lot of money to be made from it.
Edited by Maurice Nagle