The migration to IP telephony is growing faster than ever as the market moves from early-adopter to mass-adoption stage. The technology has matured, and customers, both individual consumers and organizations, are more educated about the technology and the benefits it provides compared to traditional public switched telephone network or PSTN system. The growth is introducing IP phones that have many features, resembling smartphones more than desk phones. One of the leading global providers is Yealink, a Chinese company established in 2001 focusing on IP telephony for the SIP market.

The U.K. branch of the company announced the launch of a new T4x model designed to address every day office users with an affordable unit. Although it is affordable, the company didn’t skimp on the features of the phone as well as the certification for interoperability with leading VoIP PBXs, including 3CX, Asterisk (News - Alert), Broadsoft, Digium and Genesys.

The launch of this new phone comes after the recent announcement by the company it would cover all its latest generation SIP, DECT (News - Alert) and conferencing models with a lifetime guarantee. This means the new T40P will be covered under the new policy. If the phone is purchased from an official Yealink (News - Alert) (U.K.) distributor or ITSP partner, the company will replace it if it stops working up to 12 months after it reaches its official end-of life.

The T40P is a full HD model with a 6cm (2.3 inch) backlit 132 x64 pixel graphical LCD display capable of supporting three SIP accounts, IPV6 and Open VPN. Users can make direct IP calling without an SIP proxy along with BLF, BLA, and three-way conferencing.

“There is a growing market appetite for what you might label a well-equipped workhorse, a durable handset that marries reliability and performance with affordability. The TP40P fits that bill and, being a Yealink model, comes as standard with the kind of competitive price advantage that has become synonymous with one of the world’s largest and most highly respected SIP telephony brands,” said Steve Watts, Yealink UK’s general manager.

According to a forecast by Future Market Insights, by 2020 the corporate consumer segment for VoIP services will generate revenue of $86.20 billion. This will require phones with more features as more communications technologies come online. Yealink has been designed with a future proof concept to meet this demand.