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BroadSoft Releases Cloud Business Portfolio

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BroadSoft Releases Cloud Business Portfolio

November 15, 2016

  By Casey Houser, Contributing Writer

BroadSoft (News - Alert), a developer of software that helps businesses manage their entire lines of communications apps, has announced the release of its new BroadSoft Business portfolio, which includes cloud-based applications for mobile communications, file sharing and collaboration, and cloud center tasks.

The lineup arrives as three applications suited for those specific duties. First, UC-One tackles audio and video alongside text messaging for mobile and desktop. Team-One allows users to share files and their screens; it also supports videoconferencing. Finally, CC-One handles voice and email, among many other communications types, for an entire contact center.

There are many types of communications products on the market. Mainstays such as Skype (News - Alert) for Business often ride alongside dedicated text messaging for internal mobile communication and Web apps like Slack for team connections. Businesses are also often familiar, TMC has noted, with applications that aid the transmission of voice, video, and text such as Google (News - Alert) Apps and Office 365, which can help users generate documents for sharing between two or more employees. Furthermore, programs such as Salesforce can help marketers better reach customers by providing them with contact information for existing and prospective buyers.

TMC’s (News - Alert) article listed above mentions that BroadSoft has tried to assist businesses with further use of the products they have come to love. Instead of trying to replace Google Apps, for instance, BroadSoft wants its own software to play nice with everything that Google can create. This was the driving force behind the UC-One communications application; it could see directly into LinkedIn (News - Alert) profiles of contacts, TMC noted as just one example, to save businesses time by removing the need to login to LinkedIn separately.

Small integrations like that allow BroadSoft to assert itself as a company that offers useful, but not exclusive, software. It has ported UC-One to several mobile platforms, and now with its inclusion in the new Business portfolio, access to its capabilities and its counterparts’ capabilities should be easier than ever. Team-One also means to address this cooperative mode by integrating with other popular business applications to help teams share files between more than just the BroadSoft cloud suite. CC-One, the most customer-facing application of the bunch, also takes many liberties by attaching itself to communications capabilities such as the common voice and email while embracing links to social media and allowing employees to take calls from their mobile devices.

BroadSoft said it wants to help employees from becoming overwhelmed. The integration of all communication into a single suite is BroadSoft’s answer to the growing number of individual applications businesses adopt. It appears to have its head in the right place.

Edited by Alicia Young
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