Last week, Snom, a leading provider of business facing VoIP hardware, took a major step in increasing its market share by agreeing to a distribution partnership with KOMSA Polska. The partnership means that businesses and resellers in Poland will now be able to purchase the entire portfolio of Snom products. This gives Snom access to an entirely new market space that they previously had been unable to penetrate at any meaningful level, while KOMSA Polska adds a list of high quality business products to their selling portfolio.
Poland is a market that is growing rapidly in its demand for VoIP systems as the business market there continues to grow. “KOMSA Polska Sp. z o.o. represents exactly the kind of distribution partner we need for the rapidly expanding Polish market,” said Armin Liedtke, the head of Global Sales for Snom. “Their expertise, technology know-how and market presence will give us the logistical reach required to provide our Polish customers with Snom IP phones and devices. This partnership sets another clear marker that we are serious about expanding our reach within key markets as part of our wider growth strategy.”
As businesses in Poland rapidly modernize, more and more of them are turning to VoIP phone systems. This creates an increased demand that KOMSA Polska needed to fill. Partnering with Snom was thus a natural decision for them. “Together we are able to identify the best ways to meet the growing requirements of the Polish market and everything fell quickly in to place,” said Piotr Worobiec, the head of the KOMSA systems division. “Demand for high-quality, cost effective IP phones has been increasing rapidly in Poland as businesses recognize the advantages gained from advanced functionality and the savings that can be made by switching to IP telephony. This agreement means that we can offer the Polish market the best possible deal for Snom’s great products.”
Business VoIP systems are receiving high demand in areas like Poland that have rapidly growing and modernizing business climates. This is because these systems offer all the effectiveness of legacy phone systems but at a fraction of the cost, and are also more flexible and scalable. Growing businesses will continue to select VoIP as their telephone solutions.
Edited by Maurice Nagle