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Internet TV Platform Provider Brightcove Establishes Japanese Subsidiary

By Divya Narain, TMCnet Contributing Editor

Global Internet TV platform provider Brightcove has formed a new majority-owned subsidiary in Japan. The company has invested $4.9 million in the new subsidiary, Brightcove KK.

 

The new subsidiary has collaborated with four leading players in the Japanese market: Dentsu, J-Stream, transcosmos, and Cyber Communications (CCI (News - Alert)). Brightcove KK will make inroads into the Japanese market through these three investment partners acting as its sales agents.

 

Tokyo based Brightcove KK will operate a localized version of Brightcove's acclaimed on-demand Internet TV platform, a robust and scalable software as a service (SaaS (News - Alert)) solution available for online video players, distribution, and advertising. The platform has met with an overwhelming response from media companies and marketers across North America and Europe.

 

"Brightcove enters the Japanese market at a time when household broadband penetration has surpassed 50 percent, presenting enormous opportunities for media companies and advertisers to build online businesses and engage audiences," said Jeremy Allaire (News - Alert), chairman and chief executive officer, Brightcove.

 

Allaire continued: "It is a great privilege to be partnering with the market leaders in Japan for digital media and advertising. By combining the proven Brightcove technology with the capabilities of our partners, Brightcove KK will give media companies and marketers in Japan a unique solution for implementing their online video strategies and unlocking the potential in the market."

 

Media publishers across the world utilize Brightcove, the award-winning Internet TV platform, to program, distribute and monetize video on the Web. Brightcove offers its users, unmatched choice and control in launching Internet video initiatives.

 

Divya Narain is a contributing editor for TMCnet. To read more of Divya’s articles, please visit her columnist page. 

 

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