BrightRoll, a video advertising network, has eliminated the video rich media fees for online video advertisers. BrightRoll will offer video rich media service to its clients for free. BrightRoll’s decision will benefit the advertising industry to launch cost-effective video ad campaigns across the branded properties online.
BrightRoll offers an integrated solution to advertisers by which they can launch video campaigns online without depending on multiple vendors.
Liberty Mutual and The National Geographic Channel are the two recent advertisers that benefited from BrightRoll’s streamlined video ad campaign execution. Their success motivated BrightRoll to offer the video rich media service to its clients for free.
BrightRoll’s offer will encourage the advertisers to allot more money on creative assets and media inventory.
BrightRoll operates through a network of more than 500 branded publishers and supports all popular video ad and display units. BrightRoll’s video rich media services integrate video advertising into display inventory and in-stream inventory.
"BrightRoll enables agencies to convert any piece of video content into a compelling online video campaign at the price of media distribution," said Tod Sacerdoti, founder and CEO of BrightRoll, in a statement. "Advertisers' budgets should only be spent on creating and distributing compelling content, and our massive, cost-effective reach coupled with best of breed video technology is a can't miss proposition for agencies."
EMarketer, a trend analyzer on Internet, e-business, online marketing, media and emerging technologies, had predicted that rich media and video ad spending would reach $9.4 billion by 2012. Considering the potential in video advertising, BrightRoll is streamlining the online video campaign execution by involving the leading brands in it.
"We believe that BrightRoll's distribution, customization and service offerings uniquely serve the needs of our agency," said Vivian Herron, digital media planner, Hill Holliday (
News -
Alert), in a statement.
"BrightRoll allows us to accurately and cost-effectively target campaigns, such as the Liberty Mutual Responsibility Project, and the additional video rich media services allow our agency and our clients to maximize the value of every dollar in the campaign budget," Herron continued.
"Video is one of the most compelling forms of advertising on the market and we feel that BrightRoll's level of customization and distribution channels ideally suits the needs of our agency and our clients including The National Geographic Channel," said Aaron Driver, media planner, Mediasmith.
BrightRoll executes video campaigns on two thirds of the 100 online media properties in the U.S.
Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani’s articles, please visit her columnist page.
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