Kasenna (
News -
Alert) officials announced today that Content-House has deployed their company’s “MediaBase” video server software and “LivingRoom” middleware

to provide Video on Demand services to Russian telecom companies and subscribers across that nation.
Kasenna says this marks the first time a new service will bring on-demand content to hundreds of thousands of Russian households.
Content-House officials say their company is an independent provider of interactive TV and PC services to Russian broadband operators. Kasenna offers network operators IP

video infrastructure and applications for video services.
“We looked at all the credible IPTV

solutions in the market, and Kasenna offered the only platform that gave us out-of-the-box functionality, integrated easily with our ecosystem partners but also allowed us to rapidly customize the interface for each broadband operator customer,” said Roman Kurguzov, chief executive officer of Content-House. “With this solution, we were able to build a complete IPTV (
News -
Alert) offering within weeks and know we will be in control of its future.”
The Russian ISPs reportedly want Content-House to provide IPTV services because they like the company’s infrastructure and expertise. Content-House says it’s compiling and managing all of the system’s content in its Moscow facility, and makes IPTV service available via custom-branded interfaces for each broadband carrier using Kasenna LivingRoom and MediaBase servers in multiple regional locations.
“Rapid deployment, full integration with the IPTV ecosystem, easy customization and easy development of new services are key characteristics that set Kasenna LivingRoom and MediaBase apart from all other IPTV solutions,” said Vivek Pendharkar, president and chief executive officer of Kasenna. “Content-House is leveraging these qualities exceptionally well by rolling out IPTV quickly across a huge geography with locally customized interfaces and services for independent broadband operators.”
Content-House officials say they’ll look into customers’ demand for network-based personal video recorder. Kasenna LivingRoom SDK will be explored to provide newer services such as the user portal, according to the company.
Nathesh is a contributing editor for TMCnet. To read more of Nathesh’s articles, please visit his columnist page.
Internet Protocol Television (IPTV) | X |
| IPTV delivers a digital television service to subscribers
via the Internet Protocol over a broadband connection....more |
Internet Protocol (IP) | X |
| IP stands for Internet Protocol, a data-networking protocol developed throughout the 1980s. It is the established standard protocol for transmitting and receiving data
in packets over the Internet. I...more |
Middleware | X |
| Application Service Programs such as Microsoft .NET platform use an infrastructure of components based on a client-server computing/network architecture with enhanced use of internet services called m...more |