Star Communication Network Technology Co. Ltd is deploying TANDBERG Television’s (
News -
Alert) OpenStream Digital Services Platform for three regional cable operators in China that would enable the introduction of on-demand television services in Shandong province, Gansu province and Yangquan city by the summer of 2008.
These new deals extend TANDBERG Television’s leadership position in the on-demand market and in China.
Star Communication has been providing integration support for TANDBERG Television’s OpenStream back office for two years and in 2007 deployed its first VOD system in the city of Datong.
OpenStream seamlessly integrates with third party products and offers operators the flexibility of using servers, applications, billing systems, and other system components from suppliers of their choice.
“We are proud of our partnership with TANDBERG Television as it enables us to provide our customers with world-class technology solutions for the advancement of digital TV in China. The TANDBERG OpenStream system is a market proven platform that is both flexible and scalable, allowing our customers to launch on-demand systems today that are able to grow as their services develop,” Pang Xinxing, Chairman of Star Communication said in a press release.
Star Communication Network Technology Co. Ltd is the strongest and largest system integrator, core technology provider and network operator in the CATV industry in China. The company covers the analog, digital network and digital TV technology, cooperating closely with world leading technology providers, equipment manufactures and software developers. With more than 15 years experience in digital TV, Star is a driving force in China’s move to digital television and has a strong R&D base as well as operation and systems integration expertise.
“The market for on-demand video services is set to grow in China as cable operators seek ways to offer a more personalized television experience to their customers. By working with integration experts Star Communications we are able to provide our industry leading OpenStream VOD system backed by local expertise and knowledge,” says Geng Liang, General Manager of TANDBERG Television China.
“In a nascent market it is important to provide a cost-effective method of rolling out revenue generating on-demand services. OpenStream allows flexibility, scalability and the lowest possible total cost of ownership
without sacrificing performance, security or freedom of choice.”
TANDBERG Television, part of the Ericsson (
News -
Alert) Group, delivers the multimedia technology and expertise that is moving digital video forward. Whether it's advanced compression
systems, on-demand or content distribution, the company's award-winning solutions are used by the world's leading broadcasters, operators and programmers to deliver new viewer experiences and advertising opportunities.
Anil Sharma is a TMCnet Contributing Editor.
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