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IPTV, Streaming Movie, Music Industry to Generate $70 Billion Over Six Years

By Anuradha Shukla, TMCnet Contributing Editor

 

A recent report from The Insight Research says that streaming video and music distributed across the Internet, an IPTV network, or a mobile handset will generate $70 billion in network-derived and content-derived revenue into the U.S. markets over the next six years.

 

The research firm expects the streaming market to grow at a compound annual rate of nearly 29 percent over the next six years. The market will be driven by on-demand audio, on-demand video, as well as accompanying advertising revenue.

 

Robert Rosenberg, Insight Research president noted in a statement that the outlook for streaming media has never been brighter. Questions that surround consumers' willingness to pay for content have been dispelled by satellite radio and iTunes. The forecasts presented by Insight Research are conservative and in line with current performance.

 

Rosenberg added that if per-stream costs drop faster than anticipated, they have quicker acceptance of IPTV (News - Alert), or improvements in 3G delivery take place faster than expected, it could blow the doors off of their forecasts, propelling this industry into explosive growth.

 

 

The report: “Streaming Media, IPTV, and Broadband Transport: Telecommunications Carriers and Entertainment Services 2008-2013, “ elaborates on the technology and market forces underpinning the network-derived revenues generated from distributing streamed content across the public Internet, content distribution networks, cellular networks, or telco IP networks. It also estimates the revenue from the various types of content-derived revenues, along with associated advertising revenue.

 

This report examines various market drivers including licensing issues, broadband Internet access, mass-market demand, and enterprise usage.

 

 

Anuradha Shukla is a contributing editor for TMCnet, covering call centers, CRM and information technology. To see more of her articles, please visit her columnist page.

 

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Migrating Your Messaging System, brought to you by Active Voice.

 

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