Commercial satellite services company Intelsat (
News -
Alert) announced that Rainbow Network Communications (RNC, a subsidiary of Rainbow Media Holdings) has signed a multi-year contract to use Intersat’s Galaxy 14 satellite for delivery of high definition (HD) programming to the North American cable market.
RNC will use Intelsat’s satellite transmission services as a means of distributing HD programming, via cable multi-service operators (MSOs), to homes in the U.S. The Galaxy 14 satellite is located at 125 degrees West in the U.S. cable arc, an ideal location for distributing HD content.
“Intelsat’s Galaxy fleet is the premier platform for advanced content distribution into the North American region,” said Steve Pontillo, Senior Vice President of Broadcasting and Technology at Rainbow Media, in a statement. “When we examined our options for HD distribution, Intelsat’s Galaxy 14 satellite was ideally positioned to provide us with the North American cable penetration, Rainbow Media needed to meet its long-term business objectives.”
Kurt Riegelman, Intelsat’s Senior Vice President of Global Sales, added: “Intelsat, through the Galaxy fleet, was the first satellite operator to establish a North American HD neighborhood. Today, Intelsat delivers more than 40 HD channels globally.”
Riegelman pointed out that high definition programming features prominently in the growth prospects of the media industry, with some analysts forecasting nearly 500 new channel launches by 2012. Intelsat will continue to build HD neighborhoods in order to ensure efficient, high value distribution for its programmer customers.
Intelsat provides fixed satellite services (FSS) offering advanced transmission access for information and entertainment to media and network companies, corporations, ,ISPs and government agencies. Intelsat’ satellite services facilitate broadband, telecom, HD and IPTV
keeping up with the globalization of content.
Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.
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