At the recent National Association of Broadcasters (NAB) show Las Vegas, Wi-Fi
TV, Inc., outlined its vision for online video ads as part of the evolving Internet TV market. The company also introduced new ad opportunities on its social Internet TV platform, www.Wi-FiTV.com.
“Think of TV just 25 years ago and how little interactivity there was with the viewer and advertiser,” said Wi-Fi TV founder Alex Kanakaris, in a statement. “Now think of IPTV
and the kind of Internet TV being delivered today by Wi-Fi TV, and the tremendous level of connection with the user. From live chat sessions, to viewing that can be pinpointed by topic and program, to one click ordering and ad info gathering, and on to the next step in user involvement that is just around the corner this year, and you see this represents a complete change for advertising.”
Kanakaris continued: “Millions of young people, along with technically savvy professionals, all among prime ad demographics, are shifting their viewing of TV away from static TV to interactive Internet TV. The business model of Wi-Fi TV, which includes allowing a search for TV stations by topic, will now be enhanced to include a powerful online video ad engine.”
Kanakaris also had this to say about the ad revenue from social networking: “There are always going to be ups and downs in advertising and spending, but the concept of online ads tied to a social environment is the most powerful marketing concept ever. Ultimately, the type of ads pioneered by Google (
News -
Alert) will now be evolved to a much greater video interactive level for Internet TV, and the revenue from these ads will supplant traditional TV ads as the leading source of revenue for video entertainment.”
He further elaborates that the company is seeking to increase its user base and the number of stations it runs.
“Our challenge at Wi-Fi TV, as a small company well positioned to deliver the next generation of TV online to a global audience, is to grow our user numbers and grow our number of exclusive stations,” said Kanakaris. “This will enable us to garner our share of the social network ad audience and could dramatically increase our company's value as a potential acquisition target by the power corporate players from the Internet, cable, telecommunications and entertainment fields.”
Arun Satapathy is a contributing editor for TMCnet. To read more of Arun’s articles, please visit his columnist page.
Internet Protocol (IP) | X |
| IP stands for Internet Protocol, a data-networking protocol developed throughout the 1980s. It is the established standard protocol for transmitting and receiving data
in packets over the Internet. I...more |
802.11 (Wi-Fi) | X |
| The IEEE 802.11 wireless LAN standard is usually referred to as Wi-Fi-Wireless Fidelity or WLAN Wireless Local Area Network. The 802.11 standard has evolved into a number of sub-standards 802.11a/b/g...more |
Internet Protocol Television (IPTV) | X |
| IPTV delivers a digital television service to subscribers
via the Internet Protocol over a broadband connection....more |
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