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SeaChange Announces Affinity � A Video-On-Demand Application to Personalize Television Experience.

By Vinti Vaid, TMCnet Contributing Editor

SeaChange International (News - Alert), a world-wide provider of digital video server systems and services, has announced a new product to help television operators provide customized video content to enhance viewer satisfaction and optimize content usage. Named SeaChange Affinity, this product will be launched Cable Show in New Orleans (May 18 – 20) and will be available to operators later this year.

 

SeaChange Affinity is designed to perform on Axiom On Demand 5.0, which is also set to release during the New Orleans Cable Show. Axiom On Demand 5.0 is an open VOD content delivery platform that brings social networking, time-shifting, advanced advertising and gaming to television.

 

For subscribers, SeaChange Affinity provides the flexibility to use their mobile phone or PC to find and organize their on-demand TV experience per their unique preferences (The Affinity portal's content hierarchy mirrors the operator's on-demand guide). Once logged into the portal, subscribers can choose content recommended by their friends or their operator. The application gives them the flexibility to search of content basis several parameters such as title, actor, director, genre, and peer ratings or operator promotions.

 

For operators, SeaChange Affinity offers a low-cost way to showcase existing video on demand lineup and enables them to increase viewer satisfaction through content analysis and user history and profiling. It also gives them a platform to promote on-demand video offerings via operator recommendations and promote up-sell offerings via advertisements on Affinity Web page.

 

"Our industry's shared vision for on-demand television is for tens of thousands of movie and program choices satisfying every viewing desire," said Alan Hoff, SeaChange's senior director of on-demand solutions.

 

"We're well on the way to that widespread reality, but even today operators aren't getting the most out of their titles and subscriber satisfaction is at risk. SeaChange Affinity overcomes this threat by enabling operators to turn Video-on-Demand (VOD) into an individually managed and shared experience for every subscriber. And Affinity will also capture attention for long-tail content with promotions that target individual preferences."

 

Vinti Vaid is a contributing editor for TMCnet. To read more of Vinti’s articles, please visit her columnist page.

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is, Best Practices in Agent Retention brought to you by Enkata.

 

 

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