In an alliance that’s meant to reach the nation’s most populous demographic, AmericanLife TV Network announced today that it’s entered into a strategic cross-promotion partnership with BOOMj, Inc.
According to BOOMj.com, the 41- to 64-year-old group represents nearly two-thirds of all income in the nation, and accounts for more than one-third of all Web users.
The partnership between the two companies is intended to yield marketing and promotion initiatives with ALN and BOOMj.com, including cross-promotions, program-streaming video, 30-second promo spots and shared subscriber promotions, the company said.
“AmericanLife TV is excited about this partnership and the great opportunities it will offer to our audience,” said Larry Meli, the cable network’s chief operating officer. “BOOMj.com targets our key demographic and shares our vision for socially responsible family-friendly entertainment for Baby Boomers and their families.”
AmericanLife TV Network delivers classic TV, lifestyle, original and socially responsible programming that addresses compelling issues important to today’s mature audience, the company said.
ALN offers video on demand and broadband programming, according to the company.
“We believe that the partnership with American Life Network is a great way to enhance our social network. Baby Boomers and adults over 35 are video centric and loyal cable viewers seeking content about health, travel, beauty and fashion, finance, the environment and TV entertainment programming that is timeless,” said Wendy Borow Johnson, president of BOOMj, Inc.. “We are excited to bring ALN programming to our platform, to offer ALN viewers BOOMj membership benefits and to work with ALN to reach our target demographic.”
BOOMj, Inc., is a Web-based niche social network and e-commerce site serving more than 78 million people in the 41 to 64 age group.
BOOMj officials say their company provides an integrated and highly focused community that incorporates personalized social networking, online shopping, travel deals, video programming and breaking headline news in: health, finance, politics lifestyle and entertainment.
Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.
 Internet Protocol (IP) | X |
| IP stands for Internet Protocol, a data-networking protocol developed throughout the 1980s. It is the established standard protocol for transmitting and receiving data
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