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Glu Mobile and SPTI Ink Mobile Games Distribution Deal

By Anuradha Shukla, TMCnet Contributing Editor

Glu Mobile (News - Alert) today announced a strategic distribution agreement with Sony Pictures Television International that’s designed to enable Glu to distribute mobile games on behalf of SPTI in Europe, the Middle East, Africa, Latin America, Canada, Australia and New Zealand.

 

Mike Wald, senior vice president of pay television and new media distribution at SPTI, said ithe deal with Glu is important to his company as its builds a digital distribution business. Mobile content, including mobile games, is a core part of SPTI’s business and SPTI is “delighted” to leverage Glu’s distribution expertise to extend the reach of its titles to mobile carriers around the world, Wald said.

 

“We’re proud to partner with SPTI on this extensive distribution deal,” said Greg Ballard, president and chief executive officer of Glu.

 

Ballard said the partnership gives SPTI the global reach that its properties deserve and solidifies Glu’s position as the independent partner of choice for companies with global IP.

 

The first mobile game to be distributed under the new strategic distribution agreement includes the mobile game of the forthcoming movie, “Hancock.” Produced by SPTI, the game is scheduled for launch in June, company officials say. Glu will also distribute the new versions of the popular mobile games “Wheel of Fortune” and “Jeopardy,” also produced by Sony, according to the company.

 

Sony Pictures Television International will continue its role of managing the development and production of SPTI’s slate of mobile games, officials say.

 

Jill Braff, senior vice president of global publishing, Glu said that company officials are “thrilled to ring in the wedding season” with “Wedding Dash,” their latest title, developed and published for mobile through their partnership with PlayFirst.

 

She said that “Wedding Dash” is a fast-paced, engaging game play with a humorous storyline and charming cast of characters to create a game that people everywhere will enjoy, whether they are planning a wedding or not.

 

Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha’s articles, please visit her columnist page.

 

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Fixed Service Strategies for Mobile Network Operators, brought to you by Comverse (News - Alert).

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