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Skytide Chosen as Analytics Provider for TV Worldwide's Webcast

By Michelle Robart, TMCnet Editor

TV Worldwide (News - Alert) has selected Skytide, a provider of analytics and reporting for online content, to deliver the viewership metrics for its official Webcast of the 35th Annual Daytime Creative Arts and Entertainment Emmy Awards.

 

Skytide was chosen for its analytical application of online media to help broadcast the awards show, which will be featured on the TV Mainstream Internet TV channel at tvmainstream.com.

 

The awards program is presented by The National Academy of Television Arts & Sciences, and the Webcast will be broadcast live from the black-tie ceremony held on June 13, 2008 at Fredrick P. Rose Hall, home of Jazz at Lincoln Center in the Time Warner (News - Alert) complex in New York.

 

Skytide's analytical software solution will provide a series of reports that will give insights into how viewers interact with both the live Web cast and after-event postings on the TV Worldwide and National Academy of Television Arts & Sciences' Web sites.

 

These metrics will demonstrate the full impact of the online broadcast, and include:

 

• Total number of viewers
• Number of viewers by geographic regions, including country, state, city and zip
• Average viewing time
• Peak viewing time
• Viewer metrics across media formats

"We are excited to be working with Skytide to provide analytics for what has historically been one of our biggest Webcasts of the year," commented Dave Gardy, CEO of TV Worldwide.

 

"This type of reporting is vital to online broadcasters and enables us to gain valuable insights as to how online viewers participate in our Webcasts and how we can generate revenue from our content,” Gardy added.

 

"Skytide's analytical application for online media was built to work seamlessly with streaming video in order to uncover patterns in how users access and interact with rich media over the Internet," stated Keith Feingold, CEO, Skytide.

 

"We are pleased to be working with TV Worldwide and the National Academy of Television Arts & Sciences to provide timely, in-depth reporting of the global audience for this recognized awards program, said Feingold.

 

As a provider of next-generation analytical solutions, Skytide provides an unprecedented view into what is driving business performance. Skytide's breakthrough technology allows users to perform advanced analytics on multiple streams of high volumes of data without the need for a data warehouse. Skytide customers and partners include Akamai, Bittorrent, Internap (News - Alert), Grid Networks, Exploratorium, Total Webcasting, IBM, Microsoft, Sun and Sasol.

 

As a global Internet broadcasting and streaming media company, TV Worldwide developed the first Internet TV network of community-based Internet TV channels, including TV MainStream (http://www.tvmainstream.com/), new media content for the new media industry, itself.

 

Michelle Robart is a Contributing Editor at TMCnet. To read more of her articles please visit her columnist page.