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With Mobile TV, IPTV Coverage, Ericsson Showcases Round-the-World Regatta

By Anuradha Shukla, TMCnet Contributing Editor

Ericsson (News - Alert) announced today that it’s going to keep 2008 Volvo Ocean Race viewers apprised of the Spanish regatta’s developments through live mobile TV and IPTV in each race village.

 

Ericsson’s technology will provide viewers with personalized coverage via a user-controlled camera interface offering multiple in-port race views, company officials say.

 

Beginning in October, the Ericsson powered “Volvo Ocean Race” service will help sailing fans get the latest information and entertainment services anywhere in the world. Once they finish with the in-port segments of the Volvo Ocean Race in Alicante, Spain, viewers can use a camera selection feature to follow the boat of their choice, according to the company. Ericsson’s service also uses first-rate features such as fast-channel switching, company officials say.

 

Senior vice president and head of Ericsson’s multimedia business, Jan Wäreby, said that with these new multimedia channels viewers will be able to enjoy a dynamic mobile experience that is personalized and interactive – anytime, anywhere and on any device.

 

According to Wäreby, the channels represent the next-generation of services and put the user in control at the center of the experience, especially during the Volvo Ocean Race.

 

The head of technology and new media for the Volvo Ocean Race, Andrew Ferguson, said that Ericsson’s technology will give race fans a new dimension to their online experience.

 

The grueling offshore yacht race will be held periodically between October 2008 and June 2009. Ericsson officials say that the longest journey on this round-the-world marathon is a 12,300 nautical mile leg between Qingdao and Rio de Janerio. The event includes in-port races held at stopover points in Alicante, Singapore, Qingdao, Rio de Janeiro, Boston, Galway and Stockholm.

 

Ericsson officials said the race will be a living case study of how to deliver revenue generating next-generation multimedia services from HD through to mobile. The company says it’ll find an opportunity to discuss the case study during the race at the various port stops around the world.

 

Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha’s articles, please visit her columnist page.

 

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Fixed Service Strategies for Mobile Network Operators, brought to you by Comverse (News - Alert).

Internet Protocol (IP)	X
IP stands for Internet Protocol, a data-networking protocol developed throughout the 1980s. It is the established standard protocol for transmitting and receiving data in packets over the Internet. I...more

Internet Protocol Television (IPTV)	X
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