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Veoh Unveils Targeting System

By Gary Kim, Contributing Editor

Veoh Networks today unveiled a new behavioral targeting system that lets marketers match video and display ads with specific audiences based on their viewing habits, reports Mark Walsh at mediapost.

 

The technology draws on data collected on its users’ video watching, searching, browsing and other activities on Veoh.com to deliver targeted ads according to nine overall audience categories, including: action-minded; auto enthusiasts; digital youth; family-focused; information seekers; pop culturalists; socially conscious; sci-fi and anime fans; and upwardly mobile.

 

Veoh gets more than a billion video views per quarter.

 

Veoh offers both professional and user-generated video, emphasizing  professionally-produced material from Disney-ABC Networks, CBS, and Hulu (News - Alert).

 

The company’s targeting system is based on aggregate user data and involves no sharing of personally identifiable information.

 

While Veoh says it has 28 million users globally based on its internal logs, comScore estimated its U.S.-based traffic in May at 4.3 million. Category leader YouTube (News - Alert) had an audience of 66 million.

 

Gary Kim (News - Alert) is a contributing editor for TMCnet. To read more of Gary’s articles, please visit his columnist page.

 

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