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Frost and Sullivan Reports Steady Growth for IPTV Market

By Nathesh, TMCnet Contributing Editor

A new research study by Frost and Sullivan has found that the global market for IPTV is poised for strong growth. This expected increase in deployments of IPTV (News - Alert) is based on multiple technologies such as passive optical networks (PON), point-to-point Ethernet, digital subscriber line (DSL), and multi service access platforms (MSAP).

 

This growth also helps hardware and network vendors, as customers opt for more and more triple play services.

 

The strong growth, according to the report, is about to come by the increase in fiber roll out activities for providing video services to the customers.

 

The state of IPTV deployment in world markets is focused on two main drivers shaping the market and architectural preferences. The focus is on improvement of the copper to handle triple via DSL and the adoption of fiber to the home (FTTH).

 

“Video services (initially broadcast and ultimately interactive) are essential for CSPs (communication service provider) to retain the status of a preferred CSP of consumer services,” notes Frost & Sullivan’s (News - Alert) Communications Infrastructure and Convergence Program Research Analyst Prayerna Raina. “Improvement in copper plant and continued deployment of fiber-to-home is essential to provide these services.”

 

Even while predicting growth the report also looks into the challenges that come along with it. The primary one is the availability of multi vendor solutions and appropriate hardware to complement the growth of IPTV deployments. Even successful vendors are facing this challenge and they are trying to counter it with participating actively in interoperability events and striking up partnerships that will help meet CSP’s (News - Alert) end-to-end requirements in the access network.

 

“Vendors will continue to face challenges related to providing a seamless migration path while serving up the required bandwidth and providing multiple technologies for access including DSL, Ethernet, and PON. This is coupled with requirements to provide end-to-end solutions for CSPS who continue to deal with unprecedented and unpredictable technology issues in rolling out IPTV,” observes Program Manager for Frost & Sullivan’s Communications Infrastructure and Convergence (News - Alert) Program Becky Watson.

 

Service providers and hardware vendors must work together in proving the customers with the required solution and also to bring new and additional services to the market quickly.

 

World IPTV Access Infrastructure Market is part of the Communications Infrastructure and Convergence program (CIC), which also includes an in-depth study on the World Video Access Markets. The IPTV Market Insight study will provide forecasts for DSL, Ethernet, PON, and MSAP product types and the top five technology and regional trends.

 

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Nathesh is a contributing editor for TMCnet. To read more of Nathesh’s articles, please visit his columnist page.

 

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.

 

Today’s featured white paper is Four Key Ingredients for Successful Mobile Services brought to you by HP Software.

 

Internet Protocol (IP)	X
IP stands for Internet Protocol, a data-networking protocol developed throughout the 1980s. It is the established standard protocol for transmitting and receiving data in packets over the Internet. I...more

Digital Subscriber Line (DSL)	X
Frequency Division Multiplexing is used in wireline systems such as CATV-Community Antenna TeleVision and DSL-Digital Subscriber Line systems. This form of FDM is also called Broadband Multiplexing o...more

Internet Protocol Television (IPTV)	X
IPTV delivers a digital television service to subscribers via the Internet Protocol over a broadband connection....more

Triple Play	X
The Triple play refers to 1-multi-channel television (video), 2-telephony (voice) and 3-Internet (data) on existing twisted-pair wire, coaxial cable, satellite, BPL or other mean including a mix of an...more

Ethernet	X
An industry-standard network hardware specification (IEEE 802.3) developed by IEEE that offers dedicated network (and Internet) access. Standard Ethernet is half-duplex transmission system. That is, d...more