NXP Semiconductors, founded by Philips (
News -
Alert), announced today that the company’s hybrid PCTV solution “SAA7231” has been picked by consumer technology manufacturers that include ASUS, AVerMedia, Creatix, Medion and Pegatron.
NXP’s PCTV products include portable computers, laptops, living room PCs and PCTV cards, according to the company.
The company makes semiconductors, system solutions and software designed to deliver sensory experiences in mobile phones, personal media players, TVs, set-top boxes, identification applications, cars and a wide range of other electronic devices.
NXP SAA7231 is a single-chip hybrid solution that supports most broadcast standards. The compact solution is said to be ideal for manufacturers who want to target different geographical markets with PCTV-enabled products.
NXP SAA7231 family of PCTV solutions comes in 12 variants according to different needs of various manufacturer use cases and thereby offers maximum flexibility in design and integration.
The solution incorporates a channel decoder for DVB-S/T, a video decoder for all analog standards, a stereo audio broadcast decoder with stereo base band inputs, and a PCI/PCIe interface, according to the company.
It also is designed to help developers achieve cost savings in design and bills-of-material (BOM). Its sophisticated power management capabilities consumes very less power - for uninterrupted streaming of AV content, thereby enabling extended playback time on portable devices, according to the company.
“As consumers are desirous of staying tuned to live TV beyond the confines of the living room, watching TV on a PC is fast becoming a new viewing habit - rapidly overtaking other alternatives for entertainment,” said Yung-Chien Li, an analyst at Topology Research Institute.
Li added: “Affordability, high quality, low power and multi-standard compliance are essentials for consumers to enjoy the PCTV viewing experience, and NXP’s SAA7231 family of solutions allows manufacturers to offer these benefits on their devices.”
Jayashree Adkoli is a contributing editor for TMCnet. To read more of Jayashree’s articles, please visit her columnist page.
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