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Brightcove Announces Beta of New Online Video Platform

By Anshu Shrivastava, TMCnet Contributing Editor

Brightcove Inc. has announced the release of its next-generation online video platform, Brightcove 3, in beta form.

 

Built around the company’s vision for “increasing video consumption and engagement,” Brightcove 3 introduces a new model for incorporating video players and information about videos into the context of Web pages, said Brightcove officials.

 

Moreover, this newest release also brings TV to Web by enabling the delivery of long-form, broadcast-quality content through any website without the need for proprietary software plug-ins.

 

These Brightcove 3 capabilities, officials said, are unified in a new suite of visual tools for site producers that accelerate the production of video websites. Additionally, the new Brightcove 3 publishing model gives site producers the ability to integrate videos with the other content on their website.

 

Officials explained that this integration increases the number of video views per Web site visitor and deepens user engagement with video content by freeing viewers to follow their own self-directed narratives through online video content.

 

Brightcove 3 also integrates new player design and publishing capabilities, enabling online video programmers to develop customized viewing experiences, blending short clips and long-form broadcast-quality shows, all within the same Web site.

 

Jeremy Allaire (News - Alert), chairman and CEO at Brightcove, said that his company in the last three years has learned a great deal about online video by working with major media companies around the world.

 

“The Brightcove 3 platform combines all the learning we've done with a range of breakthrough innovations that promise to transform how online video is published and consumed,” he added.

 

Currently, the Brightcove 3 beta is available to selected Brightcove customers through a private beta program. The company plans to release it this fall. Media customers who have already deployed Brightcove 3 beta include Fox Entertainment Group’s Beliefnet, Lifetime Networks, Showtime Networks.

 

Rob Hayes, senior vice president and general manager at Showtime Digital Media said, “With Brightcove 3, we have launched ad-supported video clips on Sho.com, as well as attracted thousands of Academy voters to our Emmy website which offers full-screen, broadcast-quality access to entire seasons of our most popular programming.”

 

Evan Silverman, senior vice president at Lifetime Digital Media, added, “The new online video platform is built to maximize search engine optimization (SEO). The functionality represents a major step forward for online video publishing and the business of Internet TV.”

 

Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.