Brightcove Inc. today announced the release of its next-generation online video platform, “Brightcove 3,” in beta form.
Built around the company’s vision for “increasing video consumption and engagement,” Brightcove 3 introduces what officials call a new model for incorporating video players and information about videos into the context of Web pages.
The release also is designed to bring TV to the Web by enabling the delivery of long-form, broadcast-quality content through any Web site without the need for proprietary software plug-ins, company officials say.
These Brightcove 3 capabilities, officials said, are unified in a new suite of visual tools for site producers that accelerate the production of video Web sites. Additionally, the new Brightcove 3 publishing model gives site producers the ability to integrate videos with the other content on their Web site.
Officials from the company said that this integration increases the number of video views per Web site visitor and deepens user engagement with video content by freeing viewers to follow their own self-directed narratives through online video content.
Brightcove 3 also integrates new player design and publishing capabilities, enabling online video programmers to develop customized viewing experiences, blending short clips and long-form broadcast-quality shows, all within the same Web site.
Jeremy Allaire (
News -
Alert), chairman and chief executive officer at Brightcove, said that his company in the last three years has learned a great deal about online video by working with major media companies around the world.
“The Brightcove 3 platform combines all the learning we’ve done with a range of breakthrough innovations that promise to transform how online video is published and consumed,” Allaire said.
Currently, the Brightcove 3 beta is available to selected Brightcove customers through a private beta program. The company said it plans to release it this fall.
Media customers who have already deployed Brightcove 3 beta include Fox Entertainment Group’s Beliefnet, Lifetime Networks, Showtime Networks, company officials say.
Rob Hayes, senior vice president and general manager at Showtime Digital Media, said, “With Brightcove 3, we have launched ad-supported video clips on Sho.com, as well as attracted thousands of Academy voters to our Emmy Web site which offers full-screen, broadcast-quality access to entire seasons of our most popular programming.”
Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.
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