PlasMedia Productions has selected Helius, a Hughes company offering IPTV
and training solutions for business, in a bid to expand their business and meet all of their technology requirements. For this, PlasMedia is using Helius' digital signage solution.
PlasMedia Productions has an ad-funded digital signage network, serving shopping malls with localized ads targeting millions of shoppers and provides local advertisers (in-mall and off-site) an opportunity to promote their products and services through video ads and multimedia commercials.
"Working with Helius has helped us overcome significant growth obstacles," said Dean Talley, CEO and founder, PlasMedia Productions. "We had reached a tipping point in the growth of the company and technology was becoming a major obstacle. Helius has been instrumental in overcoming specific technological and logistical challenges, helping us achieve our growth objectives."
The Helius network management software will provide PlasMedia with an intuitive interface to upload and target content as well as gain visibility into the reporting aspects needed to effectively manage the system.
To help PlasMedia address specific needs, Helius integrated cellular broadband access to each of the media players, thus facilitating connectivity at each remote play-out device.
"PlasMedia Productions has been a great partner to collaborate with," said Jeff Curtis, senior vice president, Sales and Marketing, Helius. "We are excited to offer digital signage technology that removes the barriers to growth and opens up new market opportunities for PlasMedia. We look forward to providing additional services in support of their growth."
Hughes Network Systems (
News -
Alert) provides broadband satellite networks and services for large enterprises, governments, small businesses, and consumers. HughesNet includes all broadband solutions and managed services from Hughes. Its broadband satellite products are based on global standards approved by the TIA (
News -
Alert), ETSI and ITU standards organizations, including IPoS/DVB-S2, RSM-A and GMR-1.
Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking. To see more of his articles, please visit his columnist page.
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