IPTV Technology Featured Article

Seeking to replace “Rabbit Ears” with patented technology, RCA today introduced a Flat Antenna that is designed to pick up more channels than a traditional antenna.

 

To supplement their main programs, local broadcasters are now sending multiple digital TV channels including informational and live radar and weather forecasts available at the touch of a button, according to the company.

 

Consumers can now select the proper antenna during the digital TV transition as the new RCA Antenna Web site now gives consumers an easy reference, company officials say. The site includes easy-to-understand answers to common questions and links to popular digital TV destinations, they say.

 

The over-the-air reception offers consumers local broadcasting multicast channels not available via cable or satellite apart from providing uncompressed digital TV signals, according to the company. In some markets, viewers will not have any other choice than opting for an over-the-air antenna and digital TV receiver to receive vital weather, traffic, and news information, company officials say.

 

The RCA ANT1500 Flat Indoor Antenna is developed by its Indianapolis-based Research & Development team and provides outstanding reception from multiple stations and minimizes the “cliff effect” of digital TV reception with its unique multi-directional capability, according to the company. The ANT1500 has a suggested retail price of $59.99 is shipping to mass merchant and electronics retailers throughout the country, company officials say.

 

“Our patented duo-plane design on the RCA Flat Antenna incorporates both VHF and UHF reception on the same multi-directional antenna element. Simply put, this small pizza box-sized antenna can pick up more digital TV stations than a conventional antenna,” said Hank Caskey, who works in marketing RCA antenna products. “An old-style ‘rabbit ears’ antenna works on a highly directional basis, which means you may have to adjust the ‘ears’ to pick up each individual station. The advantage of a multi-directional Flat Antenna is not just cosmetic. The design is discrete, but the performance is outstanding.”