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RRsat Global Communications Network Shifts Focus
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IPTV Feature Article

September 30, 2010

RRsat Global Communications Network Shifts Focus

By Calvin Azuri, TMCnet Contributor

RRsat Global Communications Network Ltd., a supplier of complete content management and global distribution services to the television and radio broadcasting industries, announced that Eric Larsen, who has recently been hired as senior director of Sales for RRsat America, will also be responsible for developing strong business relationships with major US media organizations. Larsen will also be in charge of increasing the exposure and awareness of RRsat throughout the North American market.

Eric Larsen, based out of Los Angeles, joined RRsat with more than twenty-five years of experience in the international television industry, special focus on content aggregation and distribution, marketing, production and operations. Before his appointment at RRsat, Larsen was the senior director of Key Accounts for Intelsat (News - Alert) Corporation. He was responsible for providing strategic account management for most of Intelsat's premier North American customers, and also secured one of the largest contracts for his company.

In a press release, Lior Rival, VP for Sales and Marketing at RRsat, commented, “We have big plans over the coming year to bring all of RRsat's globally recognized broadcasting services and capabilities to the U.S. market. Eric, with all of his experience and industry knowledge, is the perfect person to extend our North American initiative and we are excited to support his progress in the region."

RRsat Global Communications Network Ltd. is the provider of global, comprehensive, content management and distribution services to the fast growing television and radio broadcasting industries. Using its proprietary "RRsat Global Network," which comprises of satellite and terrestrial fiber optic transmission capacity and the public Internet, RRsat is in a great position to offer high-quality and flexible international distribution services for content providers.

RRsat's complete content management services comprises of producing and playing out TV content and at the same time offering satellite newsgathering services. RRsat is able to simultaneously provide these services to over 550 television and radio channels spanning an area of more than 150 countries.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Jaclyn Allard

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