Sears Launches Online Movie Download IPTV Service Powered by RoxioNow Platform

Sears launched a new online movie download IPTV (News - Alert) service called ‘Alphaline Entertainment’ for Sears and Kmart customers to download movies online on the same date they are released on DVDs and Blu-rays.

Home entertainment company Sonic Solutions asserted that its products, service, and technology brands that include Roxio (News - Alert), RoxioNow, DivX, and MainConcept, have fueled home entertainment, powered rich digital media functionality on a range of platforms. Sears is a RoxioNow platform licensee.

Sears and Sonic are supposedly working together to realize a multi-phase rollout that will make the newly started online movie download service available from a broad range of connected devices and ensuring compatibility with studio-supported digital programs.

RoxioNow delivers a complete end-to-end solution, allowing PC makers, consumer electronics companies, and retailers to participate in the over-the-top video market. In addition, RoxioNow is supposed to provide consumers with a convenient way to access new Hollywood content, as well as their existing libraries of entertainment and personal media. The partnership between Sonic and Sears can extend the reach of the RoxioNow platform and both the companies are trying to embed the services at a chip level on a growing network of devices including portable media players, Blu-ray Disc players, mobile phones, and high-definition television sets from major manufacturers.

"Collaborating with Sonic provides a great opportunity for Sears and Kmart to launch digital services for customers seeking even faster access to the latest in home entertainment experiences," said Karen Austin, president of Consumer Electronics for Sears and Kmart, in a press release. "We'll continue to increase the reach and flexibility of the Alphaline Entertainment service by providing consumers on-demand access to the latest entertainment from a range of home and mobile electronics."

Officials with Sonic Solutions added that the starting of the new online movie download service marks an important achievement for Sonic, with another RoxioNow-powered storefront now open for business. The partnership with Sears will work to bring Alphaline Entertainment to customers via a broad range of connected devices.