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Personalized TV Habits Growing Fast
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IPTV Feature Article

January 24, 2011

Personalized TV Habits Growing Fast

By Gary Kim, Contributing Editor


You wouldn't be surprised if a survey of online video watchers suggested they were switching viewing from linear TV sources to online. But you might be at least somewhat surprised if a recent survey of online TV watchers showed that many are supplementing online video with linear viewing. But that is not the case. “For many, traditional TV watching is starting to supplement online watching, rather than the other way around,” said SideReel CEO Roman Arzhintar. 


“People are mixing new technologies with familiar ones to get a personalized TV experience that includes all of their favorite shows,” said Arzhinatar, commenting on the results of the survey of 1800 SideReel users, conducted in December 2010. 

Social media is important, as you might expect from such an audience, but only for 25 percent of online TV watchers. While 29 percent of respondents use Twitter, none of the check-in services including GetGlue, Miso, Clicker or Foursquare (News - Alert) have significant usage among SideReel’s TV watchers. 

Only 10 percent of users want to broadcast what they are watching or want to watch to their friends. Only 25 percent of SideReelers want to know what their friends are watching, and that is down 50 percent from last year.

Some 40 percent of respondents had connected their computer to their TV in the past month, a 300-percent increase over last year’s results. Some 60 percent of people connecting a device to a TV connect their computer. About 5 percent use a box like Roku, Boxee or Google (News - Alert) TV.

Some 24 percent of respondents subscribe to Netflix. About 70 percent of users who stream video using the Internet, to their TV, do so using Netflix. Some 30 percent of users stream video other than Netflix to their TVs.

Users who watch more than 10 hours of online video per week are less likely to have cable than users who watch less than 10 hours online. About 72 percent of SideReel users watch more than five hours of TV online per week.

The SideReel survey suggests that many users are personalizing their video consumption by using multiple sources, and the number connecting PCs and other Internet devices to their TVs has grown 300 percent in a year. 

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Gary Kim (News - Alert) is a contributing editor for TMCnet. To read more of Gary’s articles, please visit his columnist page.

Edited by Tammy Wolf

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