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NeuLion's Platform Seamlessly Broadcasts College Basketball And Baseball Events Online
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IPTV Feature Article

March 17, 2011

NeuLion's Platform Seamlessly Broadcasts College Basketball And Baseball Events Online

By Carolyn J Dawson, TMCnet Contributor


Providing multi-platform broadcast technology, NeuLion has successfully streamed 400+ live college basketball events within the first half of March. An average of 31 minutes was spent by a general viewer watching this kind of video and audio content. Apart from these events, the upcoming National Association of Intercollegiate Athletics' (NAIA) Division I Men and Women's Basketball Championships will also be broadcasted by NeuLion’s (News - Alert) platform, starting from the 16th of March.


In a release, Marc Sokol, executive vice president of marketing and business development at NeuLion said, “College fans are passionate about following their school's basketball tourney exploits, and NeuLion gives colleges and athletic conferences the technology platform they need to seamlessly broadcast college events online. With NeuLion's platform, our partners are in total control of their live events – they can focus on producing the action on the court and feeding the passion of their fans – NeuLion takes care of the rest.”

To attract more sports enthusiasts, NeuLion will also include home-feed streams of top programs such No. 1 NCAA Men's Basketball Tournament seeds Duke and Ohio State, along with several conference tournaments and basketball games. By March 2011, more than 500 college basketball games will be broadcasted from around the country, whereby video streams will be delivered live at high-definition. While Duke is planning to stream selected home contests of Blue Devils baseball in HD, University of Oregon and LSU are working together with NeuLion to stream both basketball and baseball events in HD starting from 15th March. Consequently, more than 50 live games have been streamed into HD.

According to Sokol, schools can start streaming HD content as soon as they have the equipment and capacity to do so by leveraging NeuLion’s flexible platform. By enabling partners to stream and monetize digital broadcast content, NeulLion’s consumers can view and interact with the content across any Internet-enabled device. Few of the internationally recognized brands working with NeuLion include the NHL, the NFL, the NBA, UFC and NCAA Division I schools and conferences, KyLinTV (Chinese), ABS (News - Alert)-CBN (Filipino), Talfazat and Talfazat-ART (Arabic), TV-Desi (South Asian), Sky Angel (Christian), Dish Network and Sundance. With the help of Internet on PCs, mobile devices, Internet-enabled TVs, gaming consoles as well as the television, NeuLion allows its partner to view content using NeuLion's set top boxes and other consumer accessories. 



Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Jennifer Russell

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