Wayne, GSTV to Deploy inOvationTV8 Media Platform at Fuel Retailer Locations

Wayne, an innovator of fuel dispensers and technologies, announced that it will deploy the new inOvationTV⁸ media platform at fuel retailer locations across the United States.

It was co-developed with Gas Station TV (GSTV), a national away-from-home television network at the pump. inOvationTV enables fuel retailers to inform and at the same time entertain fueling customers by offering sports, entertainment, business and other content.

Officials added that Wayne’s investment in this program is sure to bring over $50 million in value to participating retailers.

Neil Thomas, global president of Wayne said in a release, “Our relationship with GSTV represents another step forward in our global strategy to provide fuel retailers worldwide with leading-edge products and technologies that allow them to provide an enhanced experience to their customers.”

“GSTV clearly has emerged as a leading provider of media at the pump in the United States. Along with Wayne’s strength as a world-leading supplier of fueling systems, we will be able to serve more fuel retailers in more locations with an exciting new offering,” Thomas added.

Also the inOvationTV platform which is available free of charge to qualified stations can be installed as a retrofit to stations already equipped with Wayne’s Ovation fuel dispensers or during production of new Ovation dispensers at the factory.

According to officials the inOvationTV program includes Wayne’s integrated 10.4” VGA screens, system installation and maintenance and six-year technical support. It also delivers GSTV’s content, programming, retailer marketing and production besides programming services and solutions.

GSTV CEO David Leider said, “Wayne has long been a leader in technology at the pump and has an extremely strong distribution network, making it the best choice for us to grow our television network to the next level. The new stations installed from this relationship will quickly increase our already industry-leading viewership and customer reach.”

All fuel retailers with inOvationTV provided in their facility will be able to deliver content that includes sports from ESPN (News - Alert), news and entertainment from HLN, business and personal finance news from Bloomberg TV, local weather from AccuWeather and GSTV’s original social media television show, “Your Neighborhood.”