The OTT IPTV Market Disrupted by Octoshape and Craftwork Partnership

Octoshape and Craftwork have entered into a strategic partnership to deliver TV- quality living room experience over high-resolution devices. In a release, Michael Koehn Milland, CEO of Octoshape, said that, “The projected consumption of content over-the-top in the next five years is simply staggering. Applying disruptive technologies like Infinite HD with the superior consumer implementations that Craftwork offers will not only facilitate happy consumers and profitable business models but also allow the last mile to scale on existing infrastructure without huge capital deployments.”

Craftwork and Octoshape announced their partnership to enable collaborative efforts to address these industry specific issues. Octoshape’s Infinite HD platform has been designed to deliver high-quality video within the living rooms of consumers.

Unlike legacy OTT adaptive bit rate technologies, Infinite HD does not fluctuate in delivery of HD resolution quality thus effectively mirroring the video quality as experienced by the consumer in the living room. The platform also provides an advanced range of Multicast technologies which deliver optimized models which make it easy for Telco/operators to provide customers with these services without the need for infrastructure upgrades.

Greg Pannell, Craftwork's sales and marketing Director, said that, “We are delighted to forge this strategic partnership with Octoshape. Delivery of OTT video content is becoming a critical element to many operators in the digital TV industry; with Octoshape's unique streaming technology and Craftwork's proven experience in integrating leading-edge technology the partnership between our two companies was an obvious choice.”

Craftwork will bring to the table its pre-integrated ARM (News - Alert) Cortex A9 STBs which will help in speeding up deployment of these cost-effective OTT solutions for providers.

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