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South Asian IPTV Network Debuts Content for Ex-Pats
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IPTV Feature Article

December 04, 2008

South Asian IPTV Network Debuts Content for Ex-Pats

By Anamika Singh, TMCnet Contributor


TV-Desi LLC, a subsidiary of NeuLion Inc. and JumpTV Inc., reportedly have launched a new IPTV (News - Alert) service to viewers in the United States and Canada.

 
The new service will deliver the largest selection of live South Asian television content. It’s for the Indian, Pakistani and Bangladeshi communities in North America, and it’s subscription-based for providing live content in high video quality using a broadband Internet connection and set top box technology.
 
TV-Desi offers popular channels like Sony Entertainment Television Asia, Indus TV, Aaj, NDTV, ATN, Ekushey, Diganta, RTV, Hum TV, Amrita TV, IBN-Lokmat, TV9 News , and also North American Desi channels ITV, ASC (News - Alert) and more.
 
Sandeep Divekar, CEO of TV-Desi, said that he’s excited about the opportunity to serve Pakistani, Bangladeshi and Indian subscribers in a way that has no parallel to anything available in the United States and Canada for these communities.
 
“In terms of the sheer volume and caliber of content available, users will appreciate the high quality and affordable price,” Divekar said. “In addition, TV-Desi has a wider selection of programming from South Asia in languages like Marathi, Gujarati, Tamil, Malayalam and Punjabi in addition to Hindi, Urdu and Bengali programming.”
 
Devendra Darda, executive director of the Lokmat Group, said, “TV-Desi helps IBN-Lokmat reach new audiences in North America, who are hungry to get live news from home. The Lokmat Group has been a pioneer in Marathi news and is proud to be the first Marathi channel available in North America through the TV-Desi platform.”
 
The TV-Desi Packages have offers such as Live TV Package starting at $29.99 USD per month,  and a la carte channels addition to initial purchase of the Live TV Package.
 
ITV-Desi has plans to add movies and video-on-demand content and also some channels in regional languages.
 
TV-Desi LLC is Plainview, New York-based and NeuLion (News - Alert) and JumpTV are based in Plainview, Sanford, Florida and Toronto, Ontario. NeuLion and JumpTV work with content partners to develop end-to-end solutions for multimedia IPTV services. NeuLion has content partners like the NHL, the NFL, NCAA Division I schools and conferences and, international television aggregators and networks like KyLinTV (Chinese), ABS (News - Alert)-CBN (Filipino), Talfazat (Arabic), TV-Desi (South Asian) and Sky Angel (Christian).
 

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Anamika Singh is a contributing editor for TMCnet. To read more of Anamika's articles, please visit her columnist page.

Edited by Michael Dinan

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