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Ooyala Offers Live Video On Earth Day
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April 24, 2009

Ooyala Offers Live Video On Earth Day

By Anamika Singh, TMCnet Contributor

Ooyala, Inc., an online video platform provider, recently introduced  live video playback using the Ooyala Video Player. This offering was deployed for 21 hours of real-time video programming for two independent events this Earth Day on the National Mall and the AVP Crocs Tour Riverside Open.

Viewers across the world watched these Webcasts via the Ooyala player and a live stream provided by the Highwinds (News - Alert) content delivery network (CDN).
Bismarck Lepe, Ooyala CEO said, "Live video is in-line with our goal to help content owners syndicate and monetize all types of video. With online video, content owners are able to hold and manage Web conferencing, cover live events and get content online faster."

For the Earth Day on the National Mall Webcast, Ooyala collaborated with Marc Scarpa, director and producer of live interactive media, and partners Arqiva (News - Alert) and Highwinds. Arqiva provided satellite news gathering trucks, transponder time, teleport services, and live encoding while Highwinds carried the video stream across its content delivery network to users in 48 states and 17 countries outside the United States.

"Ooyala's live Flash player reflects their continued innovation in video publishing solutions," stated Josh Gagliardi, Highwinds' CTO. "We were able to brand the player in just a few clicks using their Backlot portal, and streaming over our content delivery network with the Ooyala player has proven to be both simple and robust."

Ooyala also partnered with Highwinds for live coverage of the AVP event.

Earlier this month, Ooyala began rolling out their new video player offering to customers of its video platform, Backlot.

The Backlot offering provides an end-to-end solution for content owners to transcode, manage, deliver, analyze, and monetize their video assets.

The company is headquartered in Mountain View, California and their name means “cradle” in Telugu, a Southern Indian language - a name the company said they chose because “it demonstrates what we are doing - cradling a new form of innovation.”

Anamika Singh is a contributing editor for TMCnet. To read more of Anamika's articles, please visit her columnist page.

Edited by Stefania Viscusi

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