The FeedRoom Partners with Clearspring for Web Video Sharing

Online video communications provider The FeedRoom has announced a partnership with Clearspring Technologies, a company specializing in widget syndication, tracking and monetization services.

 

Clearspring provides social networking and syndication tools for distributing, managing and tracking content across social networks, such as Facebook (News - Alert), Twitter, Digg and del.icio.us.

The partnership will focus on enhancing the social bookmarking capabilities and adding expanded video content distribution capabilities to the popular FeedRoom 4.0 Enterprise Video Platform (EVP).

For this, The FeedRoom (News - Alert) will integrate Clearspring's capabilities to enable viewers to easily bookmark and share video content with others across the Web via social networks, blogs and bookmarking sites using simple point-and-click tools.

FeedRoom EVP 4.0 is a scalable video publishing system that enables full-featured solutions for public relations, communications and marketing, officials said. Delivered in a Software-as-Service model (SaaS (News - Alert)), FeedRoom EVP 4.0 integrates seamlessly with existing content management platforms, network security standards and leading Web analytics tools.

The solution offers greater flexibility and supports a variety of highly customizable, lightweight video players and the powerful, easy-to-use FeedRoom Studio publishing interface. It also offers greater brand control, enabling all types of companies to better manage distribution, monetization and measurement of video content, officials said.

FeedRoom's enterprise video solution consists of a modular infrastructure stack built from industry-standards and best-of-breed technologies. It is capable of delivering performance, stability and scalability required by various demanding applications at a minimum cost. Plus, the open, extensible architecture provides the basis for the creation of integrated whole-product solutions for a wide range of business applications.

According to Hooman Radfar, chief executive officer and co-founder of Clearspring, there has been a dramatic increase in the number of publishers turning to online video.

Both big and small brands perceive social Web as a medium to reach massive audience. As the trend of online video continues to grow, Clearspring and The FeedRoom will provide unbeatable services for easy distribution and accurate tracking, Radfar added.

Live and on-demand video streams can reach broader audiences online, commented David Pearce, vice president of Product at The FeedRoom.

“By enabling our enterprise video customers to take advantage of leading tools for content distribution across the social Web, they benefit from the positive brand interaction and trackability that online video delivers, while dramatically increasing viewership, sales funnels and ROI,” Pearce said.

With this partnership, the companies hope to build the most comprehensive and powerful solutions for public relations, channel communications and marketing available today, said Daniel Webster, senior vice president of Business Development at The FeedRoom.

 

“With Clearspring, this means allowing our clients to distribute their messages far and wide while retaining control and measuring impact,” Webster added. “Our partnerships with Clearspring, Omniture, DoubleClick (News - Alert) and others are designed to maximize the investments that customers have already made in software services and platforms for social media, analytics, advertising and more.”

 

The FeedRoom recently announced that it will serve as the online video solutions provider for the new Defense Media Activity (DMA) initiative as part of a significant contract awarded by the U.S. Department of Defense (DoD) to the company's government solutions partner, OMNITEC Solutions.