ActiveVideo Networks, a provider of cloud-based interactive services for television, announced that it is demonstrating a cloud-based approach for a breakthrough interactive experience that can be delivered via both next-generation CI+ enabled televisions and existing set-top boxes.
The company will showcase the full breadth of the combined solutions of ActiveVideo Networks (News - Alert)and Avinity Systems BV at IBC in September. In June ActiveVideo acquired Avinity Systems BV, a Netherlands-based provider of tools for TV service providers to deliver Web content.
The demonstration at IBC will focus on showing how processing in the network cloud can dramatically increase the interactive capabilities of the new CI+ standard and provide a uniform environment across CI+ supported TVs, digital and IPTV (News - Alert) set-top boxes and broadband-connected CE devices. The demo will feature intuitive VoD menuing, rich navigational mosaics, brand-name channels and other services.
“Service providers and programmers are seeking ways to deliver compelling services to the installed base of set-top boxes, as well as to the CI+ generation of televisions that is now coming to market,” said Ronald Brockmann, managing director, Europe for ActiveVideo, in a statement.
Brockmann added that ActiveVideo's network-based approach overcomes the limitations of existing STBs and CI+ devices to enable the richness of interactivity and consistent user experience that can engage and monetize viewers.
Back in March, Active Video announced a partnership with Zodiac Interactive, a developer of software for interactive television, TMCnet reported. The companies agreed to integrate an ActiveVideo Client into both Zodiac’s PowerUp framework software for tru2way and PowerTV, simplifying the process of deployment of ActiveVideo services for any operators on their tru2way or PowerTV set-top boxes.
ActiveVideo’s cloud-based solutions have been currently deployed with Oceanic Time Warner (News - Alert) Cable and a variety of other cable and IPTV providers in the United States, Europe and Hong Kong. The company anticipates that its cloud-based solutions will be in more than 5 million homes worldwide by the end of the current year.
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Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.Edited by Jessica Kostek