Consumers Interested In 3D TV: Report

A recent survey by In-Stat reportedly revealed that consumers are interested in receiving 3D in the home.

 

According to the survey, called “3D Coming to a Home Near You,” those who have seen three or more 3D movies in the theater are more interested than the general respondents as are those who own Blu-ray players. Since traits of such respondents indicate that they are movie buffs, it is not surprising that respondents in those groups would be more interested.

 

However, about 25 percent of those who are at least somewhat interested in having the ability to view 3D content at home are not willing to spend extra on a 3D TV. The number of respondents who are ready to spend $200 or less on the new TV stands at 43 percent. The situation is somewhat same in the case of Blu-ray players, as well. About 31 percent of respondents who were at least somewhat interested did not want to spend more for a 3D Blu-ray player. Another 33 percent look at spending less than $50 for a 3D Blu-ray player over a 2D player.

 

It has been estimated by In-Stat (News - Alert) that the price differential for 3D products will be higher than the aforementioned amounts at product introduction. Hence few consumers are likely to buy 3D equipment until prices decline further. It is expected that 2010 will be a good year for 3D since more equipment and content will become available.

 

Some 67 percent of respondents who are somewhat interested in 3D at home are willing to pay more for a 3D version of a Blu-ray disc over the 2D version. Even though most of them want to pay less than $5, studios are happy that they are at least willing to pay for 3D.

 

A market research company, In-Stat provides its research through reports, annual subscriptions, consulting and advisory services. Vendors of component and equipment, service providers and the investment community rely on In-Stat’s in-depth research to support critical business, product, technology and investment decisions.